Coca-Cola plans to produce marijuana-infused drinks | Naijadailyfeed - Latest Entertainment News in Nigeria

Friday, September 21, 2018

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Coca-Cola plans to produce marijuana-infused drinks

Coca-Cola is thinking about a new formula — and the special ingredient is weed.

The Atlanta-based soft-drink giant — whose earliest beverages included trace amounts of cocaine — is now in talks with Canada-based pot farmer Aurora Cannabis to create beverages infused with marijuana, according to a Bloomberg report Monday.

Coca-Cola tried to kill the buzz around the reported joint venture, saying in a Monday statement it had “no interest” in the psychedelic effects of marijuana, which are produced by the active chemical THC.

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Instead, Coke said it’s “closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages.”

While the THC in weed gets you high, the CBD that’s also present in marijuana has been promoted as a natural method for reducing pain and inflammation, as well as treating anxiety, depression and sleeplessness.

Coke is looking at “health-focused beverages that will ease inflammation, pain and cramping,” according to Bloomberg.

“The space is evolving quickly. No decisions have been made at this time,” the soda maker said.

“Aurora has expressed specific interest in the infused-beverage space, and we intend to enter that market,” Aurora spokeswoman Heather MacGregor said Monday. “There is so much happening in this area right now and we think it has incredible potential.”

The original Coca-Cola, developed by pharmacist John Pemberton in 1886, was said to be a treatment for morphine addiction, nerves and indigestion.

If Coca-Cola and Aurora form a partnership, it would mark the first foray of a major non-alcoholic beverage producer and a cannabis company.

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