Wale Applause, the talent manager who once manager street pop act,
Lil Kesh has just released a 'tell all' article where he revealed
shocking details of how artist managers suffer and how Olamide sacked
him for going on a twitter rant.
In his words, 'talent management entails giving up your life for
someone else. For the first time, let me say this, I gave over 2 years
of my life to Lil Kesh, God used me and Olamide to make him a star'.
Why Olamide sacked me;
'Here is the reason why i got sacked the first time. I cannot be very
specific about the time, but it was when Shoki and Dorobucci were
blowing at the same time. My sources said to me that Don Jazzy had gone
to lobby the MTV base award for Dorobucci and Reekado Banks was going to
come on stage to get the award. I was told that what that translated to
was that Reekado Banks was going to win Next Rated at the Headies. I
had worked so hard than to make that happen.
Now we had Shoki, Gbese, Efejoku. I tried my best but i was just one
person. Alas Dorobucci won the award and just as told, Reekado banks was
on stage to get it. I went bonkers. Abfresh who was to later manage Lil
Kesh just got back from Uk at the time and was staying at my place. I
was so sad, i went on twitter and rant. I did rant and mention Don Jazzy
well.
Then i called Olamide’s attention to my tweets, told him i was sorry
it was just a moment of madness, i had rights to be angry. I got a
shocker the next day when Olamide told me i wouldn’t manage Lil Kesh
again because of a twitter rant from someone like me, only for him to go
on the stage at the headies to declare Lil Kesh Winner himself. I am
sure we all remember how that went.
I remember watching the Headies in my father’s house in Ibadan as i
was jobless, i cried when Lil Kesh wasn’t given the Award, i wanted him
to win it for me. I thought my night was bad enough, not until Olamide
came on stage to rant and i started wailing.
My parents could not console me. I was wailing because all i did was
rant on twitter and i became jobless for several months, Olamide goes on
stage to disorganize a well organized award and he is tagged a hero
even by himself. This pot of beans life.
He also called out Beat FM OAPs Olisa Adibua and Osi;
As a rookie manager back in the days, Osi was a rookie OAP too, i
like to work with people like that because in my head we trying to help
each other grow, i thought wrong. Back when Osi used to be the errand
boy in Beat fm before the advent of twitter which made him a pseudo
celebrity. He was on the midnight show and back then i paid him good
money.
I cannot specifically remember the amount, but i am sure it was good
money because YES i used to throw money around, ask about me. I would
always have to stay awake at midnight to listen in to his show,he would
not play my music.
I would call, he picks when he likes then i will beg him to play my
music, at least i paid for it. Sometimes he played, but at a time when
we both know most human beings are sleeping, i wonder who he was playing
for. This was a time Beat Fm was the Alpha and Omega of radio. Another
person you do not need in your corner is Olisa of Beat fm, he most
likely will charge you in dollars.
In short as an artiste manager, throw Beat Fm and all the OAPs away,
you do not need them. Forget what you been told. They never played lil
Kesh’s shoki and Oritshefemi’s Double wahala until they became monster
hits.
On how musicians doctor Youtube numbers, he said;
Do not be fooled, we all doctor numbers, Youtube, Soundcloud. The way
we do it is the difference. While some buy virtual views, some of us
buy real view which wouldn’t amount to fans, but we need the numbers,
viewers will not watch a video with 18 views.
What we do is advertise the link, it gets published on Asian sites,
you know the population in Asia,YES that’s what we all do, forget about
the congratulatory artworks about millions of views. Yes they are real
views but they do not amount to your fan base, indeed you need the
numbers.
Think i am lyinh check www.pushpowerpromo.com. That is where most of
your music distributors go, there are others though but this is very
effective, cheap, real views and accept Nigerian cards.
You don't need DJ Spinall;
If you work with him, you would hate yourself. Forget the hype, when
you blow, he will come kissing your as$. He is usually like that. only a
good person on social media also if and when you are a celebrity/ As an
artiste manager and new artiste, avoid Dj Spinall like a plague.
Dj Consequence, Dj Ruud, Dj Debby, Dj Factor, Dj Prince, Dj Spicy
there are a few of the uptown djs you need, but you would not go empty
handed. Anything less than 100k and you will be wasting your time and
money.
You can do 100k and above, you are in good hands. One Uptown Dj that
will always stand out for me is Dj Neptune. Look for him, become his
friend, make him like you and you good.
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